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Our Logo
Logo button design
We wanted our logo based on the word tenet, our principles and belief about honesty, integrity and humbleness. We want to take our system to as many countries as possible - the four corners of the earth. This started a discussion on crosses which could denote the 4 corners. We looked at ancient Berber crosess. In the Berber culture the farmer gives the son an ornate cross saying "I give you the 4 directions, as no one knows where your path will end" The cross is a sign of virility, and is believed to protect and ward off evil. We do not know where our path will end, but we do know that we will take the product to all 4 directions. We based our logo button on this and developed our own "cross". Many crosses are incorporated inside the button. All of them are inter-linked to symbolise the interdependence of all systems - between man and nature, and between men. We acknowledge that we are dependent on many people and things to be successful. Also incorporated in the button are the different strategic goals of the company - the bigger circles - note that they also interlink. The logo button is in 3d to symbolise that we are not static and flat.
Tenet also means a position or viewpoint, which is exactly what we are doing - taking a viewpoint or position on the future crops and cash.
Logo Color
The color in the logo was chosen because of the following properties: Orange is a combination of both yellow and red and therefore incorporates the passion and energy of red with the happiness and joy of yellow. The colour symbolises
Adventure - this is a NEW product a world first,
Creativity - our creative input,
Wisdom - bringing certainty to ununcertain world, and
Wealth - we want to make a lot of money.
Company name
We want our system to be the source of certainty or relative reliance for our clients. We also want to become the definitive source of agriculture forecasting, hence the name SOURCE. When we registered the company Source (Pty) Ltd was already taken. We looked at alternatives names, but decided to prefix Source, adding Our (this is our product). In the logo the letters O U R are contrasted in color to denote our registered name.
Slogan
Your future in motion
Through our forecasting product our clients will have the opportunity to investigate the constant changes to their financial future as circumstances continue to evolve.